Global Launch for Car Manufacturer
Manufactured by automotive company Land Rover, the Discovery Sport is a premium compact SUV. Following the car’s public debut at the 2014 Paris Motor Show, Toolshed Communications were chosen by Imagination to provide the Production Management Services for the global static previews of this luxury vehicle.
Before embarking on the launch tour, Toolshed spent three months managing the production of ten tour kits for static global display previews. These previews fully showcased the Discovery Sport’s many features, including all possible personalised styling options.
Toolshed’s production management services also included overseeing kit fabrication for the UK, Europe, Brazil, China and Australia. As part of the project, the company visited a range of countries including the Czech Republic, Russia, Sweden, South Africa and the UAE.
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