Petcare Conference

Petcare Marketing Conference

This company is one of the world’s leading petcare providers with a number of centres across the UK for developing pet nutrition and research. Personnel from these centres, as well as those from the head office in Leicestershire, were invited to the company’s recent marketing conference held at the Williams F1 Conference Centre in Oxfordshire – a truly unique venue with authentic racing credentials.

The conference was divided into two sections; firstly the more formal informative presentations, followed by some fun-filled evening entertainment. Toolshed was responsible for many aspects of the conference, including production management, venue, CAD drawings, fabrication and supply of all materials, technical production, and AV and technical crew.

The Williams Conference Centre is home to the largest private collection of Formula 1 cars in the world. It houses more than 40 of the team’s seminal race cars, marking the team’s 30+ years of motor racing history. Much to their excitement, delegates were also given a tour of the facilities and museum.

The conference made full use of the space available. Delegates were divided into smaller groups and given a schedule for the day, including rotating visits to presentations in the centre’s Barcelona, Jerez and Estoril rooms. The presentations were designed for smaller numbers to ensure that they were more personal and more engaging.

In addition to conference’s informative aims, an element of entertainment was also built in, with an area created especially for an evening party. Arcade games, a giant scalextric and casino games were used to encourage team bonding and networking. The whole event combined a sense of fun, but with serious aims behind it – which were successfully delivered.